How Martech Stack is Going to Change Your Business Strategies

There is a famous saying, “Change is the only constant”. This is applicable everywhere including business. Marketing is one of the key aspects of any business and the above saying can be sensed here. Traditional form is marketing is not giving fruitful results and with the evolution of cutting-edge era technology is playing an important role everywhere. This combination of marketing and technology is said as Martech Stack.

Defining Martech Stack

In most simple terms, Martech Stack is the combination of tools which is chosen to streamline and make the whole process of marketing more effective. These tools include content management systems, lead management systems, social media tools, analytics tools, SaaS platforms and more.

Depending upon the needs and size of a particular business, the requirement of tools or marketing stack will vary. The selection of correct tools is very much important as this ensures the smooth functioning of the whole process.

How do marketers use Martech Stack?

Smart Marketers are using Martech Stack to dial in all their marketing efforts and ultimately tracking the success of each vertical like never before. They use this method to:

·  Collect various data of the customers.

·  Define buyer personas

·  Interact with their customers

·  Distribute contents through various channels

·  Identify and nurture proper leads

·  Monitor the feedback of customers and take appropriate decisions accordingly

·  Track the success or failure of various campaigns

The beauty of proper Martech Stack is that one can make a customization that suits the working culture of a particular organization. The integrations of such tools with proper CRM software helps management in creating various data for analysis and to take further decisions.

What are the ingredients of every Martech Stack?

Although every Martech Stack is tailored as per the need of a specific brand or company, there are some essential things which are required for a proper marketing stack:

·  Integrations: Martech Stack is not just a list of tools which you are using. Proper integration of all tools is vital for the process of Automation to function smoothly.

·  Single Source of truth for data: Several tools have their own analytics tool. Compiling data from each tool could be a challenge. To maintain the integrity and limit any ambiguity, it is preferable to have a single source of data collection. In this regard, webhooks and APIs are nothing less than gold.

·  Real Time data: This is one of the main benefits of technology. One can get real-time data which could help data-driven marketers a lot.

·  Data which provides attribution: In marketing the most important term is ROI. It is desirable that one should know which vertical is working well and giving maximum returns. By using technology one can get such sort of reports which makes the decision-making process much simple.

·  Ability to reach your prospects anytime: To reach out to your prospects or customers at right time via the correct channel is an essential requirement for any business. Martech Stack aids you in developing the platform to communicate the right information to the right customer via the right channel.

Conclusion:

Martech Stack creates a perfect marketing landscape which gives the work of a marketer very easy. For a data-driven marketer, this concept is a boon as they will have appropriate data at the correct time.