Learning Emotional Marketing

YOU WILL NEVER THINK THAT LEARNING EMOTIONAL MARKETING IS SO BENEFICIAL! BUT IT IS!

In this modern era, the customer base of almost every brand is knowledgeable. They are also well equipped for making all sort of research for decision making aspect. What makes the situation trickier is that they are also flooded with all sorts of advertisements on regular basis. In such a scenario, making your brand stand out of the crowd is a big challenge. In this aspect, Emotional Marketing comes as a savior for marketers.

 What is Emotional Marketing?

It refers to the efforts of marketing and advertising which primarily uses emotion as their main weapon to make the audience notice your brand and ultimately becoming your consumer.

Emotional Marketing actually strikes to singular emotion, either of happiness, anger, sadness or fear to bring out response from the audience.

Why Emotional Marketing Works?

We all understand that “the first impression is the last impression”. If a brand directly connects with your emotion, there are strong chances are that you will also connect back to the brand. This is exactly what you want as a marketer.

This sort of marketing inspires the people to take some action. Following are some of the breakdown of the action which happens as a result of emotional marketing:

·  Happiness makes one Share

·  Sadness makes one empathize and connect

·  Fear and surprise makes one grip on what’s comfortable

·  Passion and anger makes one stubborn

As a marketer, you can use these aspects to attract and delight your target audience.

Emotional Marketing Strategies

The strategy for this can be specified as mentioned below:

·  Understand your audience

·  Influence with color (Color Psychology)

·  Convey a story addressing the emotion

·  Create a movement (as a solution)

·  Inspire the impossible

·  Project an ideal image

Using a proper combination of these as per your audience aids you in positioning yourself in a better manner which directly connects with the audience.

Summary

Weaving the emotion in your message is a sure shot way of resonating with your audience. Also, at ManAssure we consider this as a key factor in strategizing any marketing aspect of your product.